When you create content what you are aiming to do is reach a wide audience and have impact. Using video is a proven way to do that. People are more likely to watch short video clips than they are to read long articles. Using video will draw people into your social media content, it can engage people in your brand, […]
When people start a new business there are lots of things to think about and there is never enough time in the day. Conversations about diversity and inclusion can feel like things that large organisations need to work on to fix the problems they have. The reality is that it’s actually something that needs to be thought about right from […]
Do you ever look at communications published by organisations and wonder what on earth they were thinking? Sometimes you gasp and think how can several people have thought that this was the way to communicate with people. And sometimes news stories and media storms happen which speak to exactly the work you have been doing. It has been so clear […]
With the rise in conversations about diversity and inclusion, it’s easy to think the conversation is all about ‘soft skills’ or that it’s a box-ticking exercise. The reality is that it’s imperative to work on being inclusive for your organisation. Diverse teams are more productive, innovative, make quicker decisions and more profit. And people are looking for diversity and inclusion […]
When we first meet people, we make immediate assumptions about them in our heads. We all do it, it’s a habit we form and continue through our lives, and it’s something we’re not consciously aware we’re doing. It’s based on our life experiences, on people we know and have known throughout our lives which form our ideas. In our minds, […]
How do you communicate with your audience? Do they engage with your communications, and, crucially, do your communications generate new opportunities for you? Or could it be that your communications are failing to reach and/or resonate with enough of your audience? It could be worse than that – it could be that you are inadvertently excluding people from the way […]
Truly powerful and effective marketing is hard to come by at the best of times, so if in a normal year you would have just been getting by, this year you’re likely to have seen your marketing results take a nosedive as “about good enough” was suddenly very far from good enough. So where did it all go wrong?
When you communicate in your work, how much thought do you give to how that information is received? The truth is that most of us focus far more on what we put out than how others will take it in. So how can we ensure our communications are as inclusive as possible so that we have the desired impact?