The world needs new solutions to problems. And creating new, innovative ways to solve these problems needs different kinds of people to be included. It’s these varied perspectives that create new ideas and solutions. If we fail to include different people to create new tech, is technology innovation in crisis?
Is International Women’s Day doing more harm than good?
International Women’s Day seems to be giving businesses an opportunity to cover up their failings – making a token gesture to suggest they’re doing something, whilst giving them an excuse not to do anything at all. Or carry on actively discriminating against women. Something has to change.
Is video the key to you reaching a wide audience?
When you create content what you are aiming to do is reach a wide audience and have impact. Using video is a proven way to do that. People are more likely to watch short video clips than they are to […]
Starting out right: 5 ways to include everyone from the start
When people start a new business there are lots of things to think about and there is never enough time in the day. Conversations about diversity and inclusion can feel like things that large organisations need to work on to […]
Who are you alienating with your communications?
Do you ever look at communications published by organisations and wonder what on earth they were thinking? Sometimes you gasp and think how can several people have thought that this was the way to communicate with people. And sometimes news […]
Who needs to work on diversity and inclusion? Everyone, that’s who
With the rise in conversations about diversity and inclusion, it’s easy to think the conversation is all about ‘soft skills’ or that it’s a box-ticking exercise. The reality is that it’s imperative to work on being inclusive for your organisation. […]
Do you make assumptions? Yes of course you do, we all do
When we first meet people, we make immediate assumptions about them in our heads. We all do it, it’s a habit we form and continue through our lives, and it’s something we’re not consciously aware we’re doing. It’s based on […]
What you need to think about to communicate in a crisis
New year, new crisis? This is no time for muddled, confused messaging or for forgetting about all the different people who are affected. This is a time for being as inclusive as you possibly can in how you think about communications in a crisis.
How to create communications to connect with everyone
How do you communicate with your audience? Do they engage with your communications, and, crucially, do your communications generate new opportunities for you? Or could it be that your communications are failing to reach and/or resonate with enough of your […]
Where did your marketing go wrong in 2020?
Truly powerful and effective marketing is hard to come by at the best of times, so if in a normal year you would have just been getting by, this year you’re likely to have seen your marketing results take a nosedive as “about good enough” was suddenly very far from good enough. So where did it all go wrong?