Who are you alienating with your communications?

Do you ever look at communications published by organisations and wonder what on earth they were thinking? Sometimes you gasp and think how can several people have thought that this was the way to communicate with people. And sometimes news […]

Do you make assumptions? Yes of course you do, we all do

When we first meet people, we make immediate assumptions about them in our heads. We all do it, it’s a habit we form and continue through our lives, and it’s something we’re not consciously aware we’re doing. It’s based on […]

What you need to think about to communicate in a crisis

New year, new crisis? This is no time for muddled, confused messaging or for forgetting about all the different people who are affected. This is a time for being as inclusive as you possibly can in how you think about communications in a crisis.

How to create communications to connect with everyone

How do you communicate with your audience? Do they engage with your communications, and, crucially, do your communications generate new opportunities for you? Or could it be that your communications are failing to reach and/or resonate with enough of your […]

Where did your marketing go wrong in 2020?

Truly powerful and effective marketing is hard to come by at the best of times, so if in a normal year you would have just been getting by, this year you’re likely to have seen your marketing results take a nosedive as “about good enough” was suddenly very far from good enough. So where did it all go wrong?

Are you ready to launch your own business?

We want to see a wider variety of people launching businesses and making them a success. We want to redress the balance in support available for entrepreneurs and provide training and a network to help you. 2021 is the year to make your business a success.

Three Top Tips For Inclusive Communication

When you communicate in your work, how much thought do you give to how that information is received? The truth is that most of us focus far more on what we put out than how others will take it in. So how can we ensure our communications are as inclusive as possible so that we have the desired impact?