When people start a new business there are lots of things to think about and there is never enough time in the day. Conversations about diversity and inclusion can feel like things that large organisations need to work on to […]
Truly powerful and effective marketing is hard to come by at the best of times, so if in a normal year you would have just been getting by, this year you’re likely to have seen your marketing results take a nosedive as “about good enough” was suddenly very far from good enough. So where did it all go wrong?
When you communicate in your work, how much thought do you give to how that information is received? The truth is that most of us focus far more on what we put out than how others will take it in. So how can we ensure our communications are as inclusive as possible so that we have the desired impact?